British Tesco executive, 50, dies while paddle boarding off of Lanzarote

By Natalia Penza For Mailonline

16:39 GMT 14 Feb 2020 , updated 16:46 GMT 14 Feb 2020

Ofer Deshe, 50, was pulled out of the sea by surfers at Famara Beach yesterday

Medical responders tried to revive him after he had gone into cardiac arrest

Mr Deshe, Tesco's head of design and research, was pronounced dead at scene