How Cloudflare Began
In 2004, Matthew Prince and Lee Holloway set out to answer the basic question: “Where does email spam come from?” The two of them built a system that allowed anyone with a website to track how spammers harvested email addresses. Project Honey Pot was born.
Project Honey Pot quietly grew over the years. Lee’s flexible architecture adapted to track more of the threats that web administrators faced. Thousands of websites, from more than 185 countries, signed up to participate in the project. While users loved Project Honey Pot’s ability to track online malicious behavior, they had one repeated request: don’t just track the bad guys, stop them.